MAGIC 2027 Booth Setup Guide | AppleDisplays
MAGIC 2027 Booth Setup Guide
MAGIC runs February 08-10, 2027 at the Las Vegas Convention Center in Las Vegas, NV. With approximately 60,000 attendees and 3,500+ exhibitors, it's the most comprehensive global fashion marketplace. This guide covers what you'll spend on a booth, what kits work for the show floor, and the full week-by-week prep timeline.
Quick Facts: MAGIC 2027
| Dates | February 08-10, 2027 |
| Venue | Las Vegas Convention Center |
| Location | Las Vegas, NV |
| Expected attendance | ~60,000 |
| Exhibitor count | ~3,500 |
| Move-in dates | February 05-07, 2027 |
| Drayage (advance warehouse) | $112/cwt (200 lb min) |
| Drayage (showsite) | $165/cwt |
| Standard booth electrical (5 amp) | $185 |
| Internet (basic wired) | $1,400 |
| Industry | Apparel / Fashion / Footwear |
| Official site | https://www.magicfashionevents.com/ |
How Much Does a MAGIC 2027 Booth Cost?
Real exhibitor cost (booth setup only, not including show fees, drayage, or labor). Custom builds quoted by traditional vendors compared to tool-free portable kits from AppleDisplays:
| Booth Size | Custom build (incumbent vendors) | Tool-free kit (AppleDisplays) | Setup time |
|---|---|---|---|
| 10x10 inline | $8,000 - $18,000 | $1,500 - $3,500 | 10 minutes |
| 10x20 inline | $15,000 - $35,000 | $3,500 - $7,500 | 15 minutes |
Drayage math for MAGIC: A typical 10x10 setup ships ~150 lbs. At Las Vegas's advance rate of $112/cwt with a 200 lb minimum, you're looking at $224 minimum drayage just to get your booth from the dock to your space. Showsite drayage at $165/cwt adds another ~50%. Tool-free kits ship via FedEx Ground direct to advance warehouse — you pay shipping, not drayage, on most major US convention centers.
Recommended MAGIC Booth Setups
Browse setups that fit MAGIC attendees and venue constraints. Each links into the Booth Builder with your show pre-selected:
Week-by-Week MAGIC 2027 Prep Timeline
- 12 weeks out (November 16, 2026): Lock booth size, sign show contract, kick off design + display order. Get your quote in 5 minutes if you haven't.
- 10 weeks out (November 30, 2026): Finalize graphics design and approve printer proofs. Order any custom signage.
- 8 weeks out (December 14, 2026): Confirm electrical, internet, and any AV rentals. Order any flooring or rigging.
- 6 weeks out (December 28, 2026): Ship to advance warehouse to lock the lower drayage rate (saves ~30% on most shows).
- 4 weeks out (January 11, 2027): Confirm hotel + flights for booth team. Brief staff on lead capture process.
- 2 weeks out (January 25, 2027): Print collateral, swag, and lead capture cards. Confirm freight delivery confirmation.
- 1 week out (February 1, 2027): Final staff briefing. Test your CRM lead capture integration.
- Show week (February 05-10, 2027): Move-in Feb 5-Feb 7, show February 08-10, 2027. With a tool-free kit, expect ~10 minutes total setup time.
What Most Exhibitors Get Wrong at MAGIC
- Booths function as showrooms — design for product display, not just signage.
- Lighting drives perceived product quality — over-light, don't under-light.
- Buyers expect samples; budget for swag/sample distribution.
Build Your MAGIC 2027 Booth
Got a budget and a deadline? Use the Booth Builder. Tells you what fits MAGIC, ships in 5 days, and arrives at the Las Vegas advance warehouse before the deadline.
Start Building →
