NAB 2027 Booth Setup Guide | AppleDisplays
NAB 2027 Booth Setup Guide
NAB runs April 17-21, 2027 at the Las Vegas Convention Center in Las Vegas, NV. With approximately 65,000 attendees and 1,300+ exhibitors, it's the biggest event for content creators and broadcast pros. This guide covers what you'll spend on a booth, what kits work for the show floor, and the full week-by-week prep timeline.
Quick Facts: NAB 2027
| Dates | April 17-21, 2027 |
| Venue | Las Vegas Convention Center |
| Location | Las Vegas, NV |
| Expected attendance | ~65,000 |
| Exhibitor count | ~1,300 |
| Move-in dates | April 14-16, 2027 |
| Drayage (advance warehouse) | $112/cwt (200 lb min) |
| Drayage (showsite) | $165/cwt |
| Standard booth electrical (5 amp) | $185 |
| Internet (basic wired) | $1,400 |
| Industry | Broadcast / Media Tech |
| Official site | https://nabshow.com/ |
How Much Does a NAB 2027 Booth Cost?
Real exhibitor cost (booth setup only, not including show fees, drayage, or labor). Custom builds quoted by traditional vendors compared to tool-free portable kits from AppleDisplays:
| Booth Size | Custom build (incumbent vendors) | Tool-free kit (AppleDisplays) | Setup time |
|---|---|---|---|
| 10x10 inline | $8,000 - $18,000 | $1,500 - $3,500 | 10 minutes |
| 10x20 inline | $15,000 - $35,000 | $3,500 - $7,500 | 15 minutes |
| 20x20 island | $45,000 - $120,000 | $19,000 - $42,000 | 30 minutes |
Drayage math for NAB: A typical 10x10 setup ships ~150 lbs. At Las Vegas's advance rate of $112/cwt with a 200 lb minimum, you're looking at $224 minimum drayage just to get your booth from the dock to your space. Showsite drayage at $165/cwt adds another ~50%. Tool-free kits ship via FedEx Ground direct to advance warehouse — you pay shipping, not drayage, on most major US convention centers.
Recommended NAB Booth Setups
Browse setups that fit NAB attendees and venue constraints. Each links into the Booth Builder with your show pre-selected:
Week-by-Week NAB 2027 Prep Timeline
- 12 weeks out (January 23, 2027): Lock booth size, sign show contract, kick off design + display order. Get your quote in 5 minutes if you haven't.
- 10 weeks out (February 6, 2027): Finalize graphics design and approve printer proofs. Order any custom signage.
- 8 weeks out (February 20, 2027): Confirm electrical, internet, and any AV rentals. Order any flooring or rigging.
- 6 weeks out (March 6, 2027): Ship to advance warehouse to lock the lower drayage rate (saves ~30% on most shows).
- 4 weeks out (March 20, 2027): Confirm hotel + flights for booth team. Brief staff on lead capture process.
- 2 weeks out (April 3, 2027): Print collateral, swag, and lead capture cards. Confirm freight delivery confirmation.
- 1 week out (April 10, 2027): Final staff briefing. Test your CRM lead capture integration.
- Show week (April 14-21, 2027): Move-in Apr 14-Apr 16, show April 17-21, 2027. With a tool-free kit, expect ~10 minutes total setup time.
What Most Exhibitors Get Wrong at NAB
- Most attendees prioritize live demos — booth power and AV requirements run higher than typical.
- Streaming/live workflow demos require redundant bandwidth — order both wired and 5G.
- Central Hall vs South Hall location matters — South Hall traffic is lower.
Build Your NAB 2027 Booth
Got a budget and a deadline? Use the Booth Builder. Tells you what fits NAB, ships in 5 days, and arrives at the Las Vegas advance warehouse before the deadline.
Start Building →
