Outdoor Retailer 2027 Booth Setup Guide | AppleDisplays
Outdoor Retailer 2027 Booth Setup Guide
Outdoor Retailer runs June 20-23, 2027 at the Salt Palace Convention Center in Salt Lake City, UT. With approximately 22,000 attendees and 1,100+ exhibitors, it's the outdoor industry's flagship trade show. This guide covers what you'll spend on a booth, what kits work for the show floor, and the full week-by-week prep timeline.
Quick Facts: Outdoor Retailer 2027
| Dates | June 20-23, 2027 |
| Venue | Salt Palace Convention Center |
| Location | Salt Lake City, UT |
| Expected attendance | ~22,000 |
| Exhibitor count | ~1,100 |
| Move-in dates | June 17-19, 2027 |
| Drayage (advance warehouse) | $92/cwt (200 lb min) |
| Drayage (showsite) | $138/cwt |
| Standard booth electrical (5 amp) | $158 |
| Internet (basic wired) | $1,180 |
| Industry | Outdoor Apparel / Equipment |
| Official site | https://www.outdoorretailer.com/ |
How Much Does a Outdoor Retailer 2027 Booth Cost?
Real exhibitor cost (booth setup only, not including show fees, drayage, or labor). Custom builds quoted by traditional vendors compared to tool-free portable kits from AppleDisplays:
| Booth Size | Custom build (incumbent vendors) | Tool-free kit (AppleDisplays) | Setup time |
|---|---|---|---|
| 10x10 inline | $6,571 - $14,785 | $1,500 - $3,500 | 10 minutes |
| 10x20 inline | $12,321 - $28,750 | $3,500 - $7,500 | 15 minutes |
| 20x20 island | $36,964 - $98,571 | $19,000 - $42,000 | 30 minutes |
Drayage math for Outdoor Retailer: A typical 10x10 setup ships ~150 lbs. At Salt Lake City's advance rate of $92/cwt with a 200 lb minimum, you're looking at $184 minimum drayage just to get your booth from the dock to your space. Showsite drayage at $138/cwt adds another ~50%. Tool-free kits ship via FedEx Ground direct to advance warehouse — you pay shipping, not drayage, on most major US convention centers.
Recommended Outdoor Retailer Booth Setups
Browse setups that fit Outdoor Retailer attendees and venue constraints. Each links into the Booth Builder with your show pre-selected:
Week-by-Week Outdoor Retailer 2027 Prep Timeline
- 12 weeks out (March 28, 2027): Lock booth size, sign show contract, kick off design + display order. Get your quote in 5 minutes if you haven't.
- 10 weeks out (April 11, 2027): Finalize graphics design and approve printer proofs. Order any custom signage.
- 8 weeks out (April 25, 2027): Confirm electrical, internet, and any AV rentals. Order any flooring or rigging.
- 6 weeks out (May 9, 2027): Ship to advance warehouse to lock the lower drayage rate (saves ~30% on most shows).
- 4 weeks out (May 23, 2027): Confirm hotel + flights for booth team. Brief staff on lead capture process.
- 2 weeks out (June 6, 2027): Print collateral, swag, and lead capture cards. Confirm freight delivery confirmation.
- 1 week out (June 13, 2027): Final staff briefing. Test your CRM lead capture integration.
- Show week (June 17-23, 2027): Move-in Jun 17-Jun 19, show June 20-23, 2027. With a tool-free kit, expect ~10 minutes total setup time.
What Most Exhibitors Get Wrong at Outdoor Retailer
- Booths function as both showroom and meeting space — design for buyer appointments.
- Sustainability messaging carries more weight at OR than at most US shows.
- Many exhibitors share booth space with retail buyer meetings — bring extra seating.
Build Your Outdoor Retailer 2027 Booth
Got a budget and a deadline? Use the Booth Builder. Tells you what fits Outdoor Retailer, ships in 5 days, and arrives at the Salt Lake City advance warehouse before the deadline.
Start Building →
