RSAC 2027 Booth Setup Guide | AppleDisplays
RSAC 2027 Booth Setup Guide
RSAC runs May 03-06, 2027 at the Moscone Center in San Francisco, CA. With approximately 45,000 attendees and 600+ exhibitors, it's the world's leading cybersecurity conference. This guide covers what you'll spend on a booth, what kits work for the show floor, and the full week-by-week prep timeline.
Quick Facts: RSAC 2027
| Dates | May 03-06, 2027 |
| Venue | Moscone Center |
| Location | San Francisco, CA |
| Expected attendance | ~45,000 |
| Exhibitor count | ~600 |
| Move-in dates | April 30 - May 02, 2027 |
| Drayage (advance warehouse) | $145/cwt (200 lb min) |
| Drayage (showsite) | $205/cwt |
| Standard booth electrical (5 amp) | $225 |
| Internet (basic wired) | $1,750 |
| Industry | Cybersecurity |
| Official site | https://www.rsaconference.com/ |
How Much Does a RSAC 2027 Booth Cost?
Real exhibitor cost (booth setup only, not including show fees, drayage, or labor). Custom builds quoted by traditional vendors compared to tool-free portable kits from AppleDisplays:
| Booth Size | Custom build (incumbent vendors) | Tool-free kit (AppleDisplays) | Setup time |
|---|---|---|---|
| 10x10 inline | $10,357 - $23,303 | $1,500 - $3,500 | 10 minutes |
| 10x20 inline | $19,419 - $45,312 | $3,500 - $7,500 | 15 minutes |
| 20x20 island | $58,258 - $155,357 | $19,000 - $42,000 | 30 minutes |
Drayage math for RSAC: A typical 10x10 setup ships ~150 lbs. At San Francisco's advance rate of $145/cwt with a 200 lb minimum, you're looking at $290 minimum drayage just to get your booth from the dock to your space. Showsite drayage at $205/cwt adds another ~50%. Tool-free kits ship via FedEx Ground direct to advance warehouse — you pay shipping, not drayage, on most major US convention centers.
Recommended RSAC Booth Setups
Browse setups that fit RSAC attendees and venue constraints. Each links into the Booth Builder with your show pre-selected:
Week-by-Week RSAC 2027 Prep Timeline
- 12 weeks out (February 8, 2027): Lock booth size, sign show contract, kick off design + display order. Get your quote in 5 minutes if you haven't.
- 10 weeks out (February 22, 2027): Finalize graphics design and approve printer proofs. Order any custom signage.
- 8 weeks out (March 8, 2027): Confirm electrical, internet, and any AV rentals. Order any flooring or rigging.
- 6 weeks out (March 22, 2027): Ship to advance warehouse to lock the lower drayage rate (saves ~30% on most shows).
- 4 weeks out (April 5, 2027): Confirm hotel + flights for booth team. Brief staff on lead capture process.
- 2 weeks out (April 19, 2027): Print collateral, swag, and lead capture cards. Confirm freight delivery confirmation.
- 1 week out (April 26, 2027): Final staff briefing. Test your CRM lead capture integration.
- Show week (April 30 - May 06, 2027): Move-in Apr 30-May 2, show May 03-06, 2027. With a tool-free kit, expect ~10 minutes total setup time.
What Most Exhibitors Get Wrong at RSAC
- Moscone Center is union-heavy — tool-free setups save more than at most US venues.
- Innovation Sandbox finalists draw crowds; if you're competing, factor in extra demo capacity.
- Hotel scarcity is brutal — book by November of the prior year.
Build Your RSAC 2027 Booth
Got a budget and a deadline? Use the Booth Builder. Tells you what fits RSAC, ships in 5 days, and arrives at the San Francisco advance warehouse before the deadline.
Start Building →
