At the beginning of every year companies plan out their trade show marketing budget for the upcoming season. And the real limit on attendance to these events or their marketing expenditures will be the sum of costs for displays, shipping, set-up,...
If you truly want to spend the least amount of money while keeping a high quality look of your company on a trade show, you need to consider the newest exhibit systems available in the market. You will not only innovate...
By CANDY ADAMS Original Source Rookies and budget-conscious exhibitors alike often make their trade show debuts with portable exhibits. Their thinking: Start small and work your way up. There's nothing wrong with that philosophy, as long as you have a...
The future of large affordable marketing displays is here. The Hero Modular Display Line is built with a simple and lightweight, yet strong, aluminum tubing zipped inside a wrinkle-resistant polyester fabric graphic print. Sets up in 15-20m without tools to...
By AppleDisplays.com Attending a Trade Show is expensive. You will have to consider the raw space, displays, give-aways, plane tickets, hotel accommodations, food and more. And it might take up to a year to actually attend an event like this,...
By Linda Armstrong Original Source Often disregarded as insignificant bits of fluff, tabletops have just as much as heart and chutzpah as big dogs twice their size. But to make the most of these agile little fellas, you need to...
By Penn Arthur Original source Multimedia tools not only add a high-tech feel to your exhibit and brand; they can also increase the amount of information available to attendees, generate attention, increase retention, and even save you a significant amount...
By Candy Adams Original Source Not every exhibitor has the luxury of building a behemoth booth to help it stand out on the trade show floor. In fact, a great many marketers have to make do with modest little 10-by-10-foot...
By Bob McGlincy Exhibit City News Trade Shows really work: they are a unique three-dimensional environment, combining elements of marketing, advertising and sales. They bring targeted buyers and sellers together in one place and at one time. Trade Shows magically...
Original Source Planning your trade show will increase its value. Business-to-business marketers actually invest more money on trade shows than any other marketing medium. That's because trade shows give greater access and influence on buyers that cannot be replicated in...
by Lee Ann Obringer Original Source Do you really know how Trade Shows Work? You've just been put in charge of planning the company's trade show activities for the year and you have no idea where to begin. Maybe you've...